Rebel was founded in 2020 in Cape Town, South Africa. A brand born to give the misfits, the troublemakers and those who go against the status quo, a meaningful way to express themselves freely. Unapologetic, uncensored and down-right honest.
Welcome to a brave new world of self-expression.
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WE SUPPORT LOCAL
All our products are supplied, branded and shipped by small local businesses who are committed to great customer service (like us). If you have a product that you think would be a great addition to our store, please let us know.